Category Archives: Business Development

CONVEYANCERS – help clients to recommend you, let new prospects feel what it’s like to be a client

Conveyancing-WorkshopTwo key findings from recent research by tmgroup that can help conveyancers make the most of new opportunities to grow new business across your practice.

Conveyancers – particularly in the current property market – are in a great position to generate business, not just for their own department, but for the whole of the private client team; and commercial too, as company executives buy properties too of course.

  1. When it comes to why clients pick conveyancers, the biggest factor by a significant margin was communication, not price.
  2. Once a client recommends you to their friends, relatives and work colleagues, those who then use your services as a result see that this is the way things should be done – so they in turn are more likely to recommend you too.

All the more reason then to make it easier for your current clients to recommend you; so how do you do that?

Today’s Conveyancer reports today on tmgroup research which shows that people who were recommended a solicitor through a friend are more likely to make a recommendation themselves; whereas those who took an estate agent’s recommendation were much less likely to make a recommendation … and those who found a conveyancer online.

And … when it comes to why clients pick conveyancers, the biggest factor by a significant margin was communication, not price.

So isn’t that something your prospects should experience when someone calls for a “quote”?   Your people don’t need talk about it; just do it.  

AIDA works but involves some initiative by your people to:

  • Get their Attention
  • Demonstrate your Interest in them.
  • Arouse their Desire to come to you, rather than someone else
  • Agree next Actions, to keep the momentum going

Unfortunately, all our own mystery shopping research shows that little has changed in the last 15 years; still virtually no conveyancers make any effective effort to demonstrate their interest in communicating at this stage!

Conveyancers still keep focusing almost entirely on price – because the easiest question to ask and to answer is “How much ..?”

It could easily be so much better!

Conveyancers may also be interested in the following posts:

6 practice development topics you will want to read … and share with some of your colleagues.

Internet Newsletter for Lawyers, Nick Holmes, Delia VenablesThe latest issue of the Internet Newsletter from Infolaw is now published.

In this issue

  1. Continuing Practice Development – Nick Holmes explains the changes to CPD being implemented by the SRA and the BSB
  2. Data protection – David Flint of MacRoberts considers two recent developments relating to data protection and trade secrets
  3. Customer care – Mindy Gofton of I-COM looks at the potential of using chatbots for customer service
  4. IT security – Lynda Minns considers the measures independent practitioners need to take in relation to IT security
  5. Cloud-based legal software – Delia Venables describes the products from 30 suppliers offering cloud-based software for lawyers
  6. Data protection – Alex Heshmaty of Legal Words introduces the new General Data Protection Regulation

Access the Newsletter online

Residential Conveyancers: Get focused on generating new business from your best prospects.

Define, agree and act on opportunities to improve performance and produce more profit from your residential conveyancing services … and your wider private client practice.

ConveyancersInpractice UK have partnered with TheConveyancingMap to deliver a tailored service to help conveyancers quickly and reliably set out a sound plan to develop their residential conveyancing business; also engaging the conveyancing team in the initiative to make sure that plans are put into practice.  This service is delivered by Allan Carton at Inpractice UK and Richard Hinton of theConveyancingMap – each with more than 20 years’ experience of developing conveyancing services in the legal sector.

Objectives

  • Define and implement an assured strategy to develop a more profitable residential conveyancing business.
  • Identify the weaknesses of your competitors and exploit them effectively
  • Generate more profitable private client instructions as a direct result of an increase in  your conveyancing business.
  • Engage your people in your plans for your business, by helping  them to understand it.
  • Establish a presence and effective relationships where they really matter to generate the conveyancing business you want.
  • Focus any spend on marketing and promotion where you can be sure it will target the people you want as clients.

Who is this for?

Any practice that provides conveyancing services will benefit from an objective review of the market in which they operate.  Conveyancers may also be interested in our specialist workshop on dealing with conveyancing quotes / enquiries and maximising referral opportunities.

WHAT YOU GET:

A:  Market Intelligence

TheConveyancingMap intelligence on transactions completed in your local area, including a clear picture of who is doing what,  This includes mapped distribution, volume and value of conveyancing transactions handled in your catchment area by:

  • Each conveyanConveyancing Market Intelligencecing competitor.
  • Each estate agent

B:  Expert Interpretation in Context

A preliminary report providing expert interpretation of this information in the context of your business, identifying key opportunities and potential challenges.

C:  Brainstorm with Our Experts – Explore Options, Agree Strategy & Plan

Up to a day of consultancy, working with your team on your premises to develop an agreed strategy and action plan to develop your conveyancing practice, most effectively to meet your objectives for your practice.  During this session, Allan Carton of Inpractice UK and Richard Hinton of ConveyancingMap will work with you to:

  • Explore the data and opportunities, and potential strategies
  • Identify best prospects and where they live
  • Define how to extend services with current clients
  • Develop, agree and refine a strategy and outline action plan to capture these opportunities.
  • Engage your key people in the discussion to build a shared view

D:  Defined Plan of Action

We then deliver a concise report recording the conclusions, strategy and plan of action agreed during the workshop session and any other recommendations.  This is to be shared and actively reviewed to engage the whole conveyancing team and to track progress; and to be adapted over time.

Optional Extra: We can “mystery shop” your practice and your competitors to add more intelligence to identify more opportunities to differentiate your practice, to make you stand out above competitors.

To find out more, complete the enquiry form on this page or contact Allan Carton at acarton@inpractice.co.uk or Tel: 07779 653105.

Business Performance Research: Assessing how treatment of employees at work impacts on business results.

Employee EngagementTo what extent and in which areas are the people undertaking that work being appropriately recognised, engaged and supported to ensure the success of new strategies, projects and initiatives?  What impact does – good and bad – treatment have on results?  Does it really matter? Can the returns be quantified to justify investment of £x or y hours in getting the balance right? Everything is a balance!

Complete this confidential 10-15 minute survey to find out how you, your legal practice and the rest of the legal sector fare on “Organisational Justice” that could impact on performance.  

The questionnaire highlights where lawyers can drive both high and low “Organisational Justice”, which is connected to many behaviours that affect the bottom line, e.g. retention, absenteeism, reduction in productivity, counter productive work behaviours etc.

The Objective of this Research:  Since the 2007 recession and the introduction of ABSs, law firms have been undertaking change.  Amanda Galley is exploring an emerging gap that could hinder their hard work.  Whilst law firms are working hard to change their structure, strategy and systems/processes (new IT systems, project management roles, pricing models etc), there is a fundamental element – the people undertaking the work – where lawyers may need to be pay more attention. The results of this research will help the legal profession to understand this potential gap.

Organisational Justice: is about our perceptions of whether we are treated fairly in the workplace and how those perceptions drive our actions.  The impact could be a positive or negative change in our behaviour; or it could even encourage us to leave or stay at our place of work.  A brief explanation of the three separate constructs within “Organisational Justice” is given within each section as you complete the questionnaire.

Confidentiality:  You will NOT be asked for names or firm names.  There are a few demographic questions at the end of the survey but just generic questions, nothing that can be traced back to anyone.

Who should complete the survey Please only complete this questionnaire if you work or have worked in the legal profession.  As well as employees, Partners and Owners are also encouraged to participate.  Partners and owners – you should still please answer from your own viewpoint, even though some sections are asking about ‘partners and owners’

For more information. email Amanda Galley at amandajanegalley@hotmail.co.uk

10 Principles of Strategic Leadership

10 principles of effective management

Courtesy of Gilberto Carvalhais Ferreira

Many leaders in law firms have never tackled the first hurdle (No. 1), feeling unable to share the load with others, so they never have enough time.  To share the load to get over this, objectives need to be clearly defined and gaps in skills need to be filled.  Invest time in managing performance against agreed objectives and tasks, mentoring others to develop their business and personal skills.  Don’t try to do it all yourself. There just aren’t enough hours in the day … and the rest works for me too!

 

Three Boxes: a Clear Strategy to lead effective innovation in your legal practice.

Well worth watching.  Simple and rational – but I hadn’t looked at this clearly before.

At a time when the most successful lawyers will be those that become more pro-active in developing innovative ways of delivering legal services that give clients and business partners more value from using legal services … here is an interesting way to structure your thinking.  It should help you create more thinking time about new services, while also getting on with running the current business.

With this clarity, there is a better chance of making it happen!

To Innovate, You Have to Manage the Past, Present, and Future