The Legal News Service (LNS) system provides law firms with affordable PR support – online access to high quality press release templates, created after extensive research to ensure they contain everything required to make a newsworthy story and … because the system is easy to use and available “in-house” or from home, there is a higher chance of more press releases being issued.
To use LNS, clients complete a template and the press release is generated for their approval by the system’s advanced intuitive software. Distribution lists are provided as standard and sample press coverage reports are also generated.
There’s little doubt that the future belongs to law firms that utilise technology to provide a client experience that is both low-cost and high quality, supported by expertise where necessary. With LNS, the team has taken this principle and applied it directly to legal PR. For the larger firms, LNS is relevant for specific areas of their practice. For a mid-size and specialist firms, LNS fulfils all their press release requirements.
During the planning and development process, LNS conducted extensive market research and held focus groups to determine what would make the whole PR process more efficient and cost-effective. LNS is the result of this. It has been developed by industry experts and is based on the very latest technology.
The press release templates cover 3 broad areas:
- News from within your firm (eg new partner appointment)
- Area of law, case of transaction your firm has advised on (eg corporate transaction)
- Specific area of law your firm wishes to comment on (eg employment)
Top 50 law firm Weightmans LLP has successfully piloted LNS with Head of Communications Sam Kinnear praising its effectiveness: “We are really impressed,” she said. “As a fast expanding top 50 firm, we work with our PR agency on strategic activity and messaging but it’s also important to maintain our core news flow – and LNS is perfect for this.”
James Sheridan, corporate partner at Turner Parkinson is another who believes LNS fills a gap in the market. He said: “At last, a sensible PR alternative for law firms. Sometimes you really don’t need to instruct an agency but equally you still want to be able to issue well written and accurate press releases. LNS bridges the gap.”
Mike Edge, partner at Pinsent Masons agrees. He said: “I can see the benefits in handling more routine press releases in house through a system like this and then paying for specialist PR expertise when you need it.”
Members of Manchester Chamber of Commerce can take advantage of a FREE trial with LNS. Firms registering before the end of September 2013 will qualify for 5 free press releases, a package worth £500.
Visit www.legalnewsservice.co.uk or call 0845 838 1673 for further details.